Art and Artisans

The spirit of Morocco finds full expression in art and combines contemporary style with well-preserved tradition. Morocco has embraced and celebrated all the different cultures that passed though throughout history. This blending of cultures is evident in architecture and design. While Moroccan artisanry is more than a millennium old, there is a constant sense of continuation. Traditional Moroccan design is a harmonious mix of African, Arab, Berber, French, and Spanish styles. All these influences come together without losing the spirit of their individuality.

Even everyday objects are rendered with extraordinary craftsmanship. Markets are full of brasswares, leather goods, exquisite carpets, and embroidery of fine quality and beauty. Adapted today to the needs of modern life, Moroccan handicraft production relies on traditions, offering thus a large variety of products ranging from small works of art to the simplest utilitarian objects. In the souks, or marketplaces, artisans not only sell but create their work using techniques passed from generation to generation.

Artists, architects, designers, and free thinkers have been flocking to Morocco for years, only to be blown away buy the beauty of the colors, patterns, shapes, and mosaics. Because the representation of living beings is not allowed in Islamic culture, abstract geometrical and traditional tribal motifs are fundamental to the design. Arabic calligraphy, an artistic medium in itself, also is commonly used. The craftsmanship and attention to detail is what makes Moroccan designs so unique and shopping so inspiring. With an endless mountain of well-crafted Moroccan furniture, accessories, and textiles, Morocco is a shopper’s paradise, offering endless opportunity to master the ritual of bargaining. Be sure to pack an extra suitcase to take Morocco home with you.